Case 01Data analysis2023–2025 data
Beyond Opening Weekend
A descriptive study of 150 North American wide releases, examining the relationship between opening-weekend and final gross, and comparing theatrical-run multipliers.
Read caseZichen Wang / Arts, marketing & data
Culture.
Numbers.
Connection.
I am interested in cultural organisations, audience engagement and the use of data in arts management.
FIG. 01 — THE INTERSECTION33⅓ RPM
A different kind
of record.
MUSIC / FILM / LIVE CULTURE
Arts management student · Research & creative projects
SCROLL TO DISCOVERCulture in context✳Evidence in focus✳Ideas in motion✳✳✳✳
01 — Work
Selected work.
Projects exploring film performance, music chart histories, event operations and editorial design. Each case outlines its question, approach and limitations.
Showing 4 projects
Case 02Research + prototype2026
From Zero to Breakout
A study of eight artist-song cases, using 200 weekly chart observations and 38 dated events to compare breakout paths in an offline prototype.
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Case 03Product · front-end2026
Stadium Flow
An arena operations prototype with an assumed capacity of 18,000, four entrances and three scheduled incidents, exploring staffing, pricing and financial trade-offs.
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Case 04Editorial design2026
Anatomy of a Breakout
An interactive editorial study of The Weeknd’s career from 2011 to 2015, combining dated events and sourced observations with a focus on chronology.
Read case150
Wide releases analysed
0.928
Opening-to-final correlation
200
Artist-week observations
120
Documented source records
THE THREAD THROUGH IT ALL
An interest in culture.
A question to explore.
A careful look at the evidence.
CULTURAL INTERESTS ↔ ANALYTICAL METHODSHOW I WORK ↗
02 — About
Profile
Studies in arts management and economics, informed by project work and internship experience.
I am studying Arts Management at Columbia College Chicago and International Trade and Economy at Beijing International Studies University, with both programmes expected to finish in 2027. In summer 2026, I completed internships with a museum and a nonprofit music organisation in Chicago.
These projects give me a way to explore cultural and management questions through data analysis, interactive prototypes and written case studies.
More about me“NA means the measurement was not reliably available. It does not mean zero.”
03 — Experience
Experience
Experience
& education.
Marketing, artist coordination and archival work in Chicago, alongside coursework and self-directed projects.
May–Aug 2026
Marketing & Administrative Intern
Museum of Post Punk and Industrial Music · Chicago
Supported a new exhibition through artifact selection, thematic organisation and layout work. Organised archival documentation and led tours introducing visitors to the collection and its cultural context.
May–Aug 2026
Marketing & Artist Coordination Intern
Ambitious Entertainment (nonprofit) · Chicago
Coordinated communication between artists and the internal team, including schedules and social media content. Supported marketing campaigns and events, and helped manage scheduling changes and artist conflicts.
Fall 2025
Entertainment Marketing — coursework
Columbia College Chicago
Coursework included audience profiles, promotional materials in Canva and CapCut, live-theatre data analysis in Excel, proposed CRM navigation improvements and a marketing plan for a campus event.
2024–2027
BA, Arts Management
Columbia College Chicago · Chicago, IL
Culture-sector management, marketing and audience development, alongside the data and design work shown above.
2023–2027
International Trade and Economy
Beijing International Studies University · Beijing, China
Studies in economics and international trade, complementing the arts management programme.
04 — Contact
Let’s talk
Let’s talk
about the work.
My interests include arts management, entertainment marketing and audience research. Please get in touch with questions about the projects or my academic interests.
Email is the best way to reach me. I am happy to discuss a project’s approach, supporting materials and limitations.